In this month of May, New York breathes design. The world capital lives intensely the 2014 NYCxDesign, which celebrates design throughout the city, covering all segments: architecture, decoration, furniture, landscaping, fashion, technology, urban design, graphics and much more. With a full and varied programme, which started on May 9 and will extend until May 20, more than 350 events will be promoted, including exhibitions, installations, lectures, releases and open studios.
For any company in the world, simply participate in the NYCxDesign would be great. But Florense went much further: it landed permanently on the most important and competitive market on the planet, with a glamorous concept store in the trendy A&D Building (150 East 58th street). And elected the vibrant NYCxDesign scene to mark its presence among the canons of the design world in the heart of the Big Apple − with lovely neighborhood: the best international brands, Empire State, Chrysler Building, 5th Avenue, Madison, Upper East, Central Park and countless interesting places that are the face of New York.
This way, Florense becomes the first Brazilian furniture designer to consolidate its presence among the universal icons. And, to present its concept store in the fashionable New York address in grand style, on May 19 − in parallel with the mega event of the A&D for the ICFF −, will promote a preview with the prestigious luminaire brand, Foscarini. A luxury programme for those who have the privilege of being there. And a definitive address for all Brazilians who want to check the strength of the mark in the international scene.
Visit www.florense.com/nyc and stay tunned for more news!