Partnership in a world-wide new product launch


08 AUG 2013


There is a great novelty coming soon, in the kitchen drawers segment: the new Legrabox system, from Blum, awarded by an international jury with the coveted "Interzum award: Best of the Best", where characteristics were evaluated, such as the innovative composition, clever details, aesthetics and functionality.

The new system, which is being introduced into Brazil in partnership with Florense, fascinates because of the superior functionality of important technological innovations, such as the 3D adjustments and the different height and width options, and the modern design with a language of clear forms, expressed by thin and linear side walls, both on the inside and the outside, and the use of various materials such as steel (coated), aluminum and stainless steel.

A modern system of hidden slides provides superior comfort and perfect motion, with smooth and synchronized sliding.

The existing Blum technologies in Florense furniture complement the system: the Blumotion damping system ensures that the closure is light and quiet, and the opening systems A-Drive (electric) and Click (mechanical) make the opening of the drawers a pleasant event. To match the new Legrabox system, a new system of internal customizable divisions was also designed.

Besides the superb functionality, Legrabox was also planned to offer the best visual solutions, with support of the demands of high-end furniture. As a result, Florense was chosen to be part of a select group of manufacturers to carry out the development and worldwide launch of the new system, incorporating the already established color palette to the fronts of the drawers.

To begin with, the pilot project is being taken to the field with the Florense franchise network so that clients and partner architects of the brand can get to know and operate the product on a trial basis. The official launch, with the availability of these drawers for market, will be held on January 2014.